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Gift giving between businesses is big business. It’s estimated that six out of ten companies give corporate gifts during the holiday season. And everyone from small business owners to Fortune 500 corporations recognize that gift-giving to their best customers and prospects is smart marketing strategy as well as sincere expression of thanks. Spending on something as seemingly simple as a holiday gift basket can have a big payoff if done the right way.

Thanking customers by giving them the perfect gift takes time and money, but the return on your investment is magnified by the good will it generates. The key to choosing the perfect corporate gift basket is to apply plenty of brain power beforehand and find the basket that perfectly represents the appreciation and sentiment your company wishes to express.